AVP Marketing

Profile

u003cpu003eUnder the general direction of the VP, Marketing u0026amp; Communications, the AVP, Marketing oversees and supports enrollment marketing initiatives focused on digital and traditional marketing strategies to meet the Universityu0026rsquo;s enrollment goals across Adleru0026rsquo;s three-campus system (Chicago, Vancouver, and Online). The role directs all activities focused on timely and targeted lead generation strategy, the establishment and measurement of key performance metrics, and provides supervision to the enrollment marketing team. The AVP, Marketing provides thought-leadership to the university while leveraging industry knowledge and best practices to promote the mission and vision of the Marketing u0026amp; Communications organization and all three campuses of the institution. Supports culture development and management efforts.u003c/pu003enu003cpu003eu003cstrongu003eEducation/Experience:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree in marketing, communications, or related field required. Masteru0026rsquo;s degree preferred.u003c/liu003enu003cliu003eMinimum eight (8) years digital marketing and lead generation experience at the Director level required; of the eight yearsu0026rsquo; experience, a minimum five (5) years of experience managing staff (direct reports).u003c/liu003enu003cliu003eHigher education and/or agency experience preferred.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eK/S/A u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eProficient and functional knowledge of digital marketing management (SEM/SEO, display, and paid social media campaigns), creative vision and campaign development, and marketing analyticsu003c/liu003enu003cliu003eAbility to develop, execute, and optimize cutting-edge, direct-response digital campaigns from conception to launch (paid search/paid social specifically)u003c/liu003enu003cliu003eAdvanced knowledge of media fundamentals and an ability to educate at all levelsu003c/liu003enu003cliu003eAbility to work cross-departmentally to align campaign strategies and goals across the Universityu003c/liu003enu003cliu003eAbility to provide actionable insights into campaign performance to relevant stakeholdersu003c/liu003enu003cliu003eAbility to define, measure, and evaluate relevant paid media KPIsu003c/liu003enu003cliu003eSkilled in campaign optimization and showing positive ROI to achieve University objectivesu003c/liu003enu003cliu003eSkilled with keyword research and connecting it to University objectivesu003c/liu003enu003cliu003eAbility to create and execute a holistic channel approach to planningu003c/liu003enu003cliu003eProven leadership ability and experience managing a team. A desire and ability to grow and develop talentu003c/liu003enu003cliu003eStrong comfort level with data and analytics of funnel metrics from lead generation through enrollmentu003c/liu003enu003cliu003eExperience collaborating with media owners, agency business units, and creative agency partnersu003c/liu003enu003cliu003eWell-versed in Google Analytics, able to pull out key insights and put them into actionu003c/liu003enu003cliu003eAbility to cultivate and engage targeted audiences through multi-touch strategies (i.e., phone, email, text) to increase contact rate and lead conversionu003c/liu003enu003cliu003eSolid understanding of both Brand and Performance marketingu003c/liu003enu003cliu003eProven ability to develop and manage annual budgets and provide accurate forecastsu003c/liu003enu003cliu003eStrong creative, strategic, analytical, organizational, and communication skillsu003c/liu003enu003cliu003eAbility to work independently and responsibly while managing numerous initiativesu003c/liu003enu003cliu003eA desire and ability to work collaboratively with various constituencies, including senior leadership, department chairs, faculty and staffu003c/liu003enu003cliu003eAbility to consistently identify opportunities for improvement and make recommendations based on observationsu003c/liu003enu003cliu003eStrong demonstration of alignment with Adleru0026rsquo;s social justice mission and visionu003c/liu003enu003cliu003eStrong critical thinking, problem-solving and visioning acumenu003c/liu003enu003cliu003eDemonstration of Emotional Intelligence and professional maturityu003c/liu003enu003cliu003eProficient and functional knowledge of MS Office (Word, Excel, PowerPoint, and Outlook)u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eSupervision (if applicable):u0026nbsp; u003c/strongu003ePaid Search Manager, Paid Social Manager, and Enrollment Marketing Manageru003c/pu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eEssential Duties u0026amp; Responsibilities: u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupports the creation and execution of the departmental strategic plan.u003c/liu003enu003cliu003eOversees, motivates, and ensures the engagement of a team of marketing specialists and works collaboratively with them to develop and execute the Universityu0026rsquo;s lead generation strategy (paid search, online display, paid social media, and email marketing); ensure appropriate lead and application volume to achieve annual enrollment goals.u003c/liu003enu003cliu003eOversees and directs bodies of work of direct reports and demonstrates strong leadership through consistent feedback, motivation, and engagement of direct reports.u003c/liu003enu003cliu003eLeads regular conversations regarding marketing channel performance; developing and disseminating monthly reporting; and making tactical recommendations based on performanceu003c/liu003enu003cliu003eSupports strategic planning and departmental strategic plan executionu003c/liu003enu003cliu003eManages multi-million-dollar lead generation budget and provides accurate quarterly forecastsu003c/liu003enu003cliu003eDetermines and reports ROI from various lead generation effortsu003c/liu003enu003cliu003eAddresses campus-specific lead flow issues, diagnosing problems and taking appropriate actions to correct them in a timely fashionu003c/liu003enu003cliu003eSupports admissions events through traditional and online advertising strategiesu003c/liu003enu003cliu003eManages key systems (CRM, CMS, u0026amp; Google Analytics) to report on the effectiveness of marketing initiatives; provides insights and recommendations on areas of opportunity/improvement.u003c/liu003enu003cliu003eLeads the development of multi-touch lead nurturing strategies to increase contact rate and lead conversion which result in new student enrollment.u003c/liu003enu003cliu003eDirects competitive analysis and segmentation analysis to inform strategic decisionsu003c/liu003enu003cliu003eEnsures all creative/messaging is consistent and the Universityu0026rsquo;s style guideu003c/liu003enu003cliu003eOther duties as assigned and/or requiredu003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eUniversal Core Behaviors:u003c/strongu003eu003c/pu003enu003cpu003eu003cemu003eu003cstrongu003eCommunication:u003c/strongu003eu003c/emu003eu003c/pu003enu003culu003enu003cliu003eEffectively expresses oneself in all oral and written communications.u003c/liu003enu003cliu003eExhibits good listening and comprehension skills.u003c/liu003enu003cliu003eKeeps others informed, as well as responds, in a timely manner.u003c/liu003enu003cliu003eDemonstrates match between words and actions.u003c/liu003enu003cliu003eResponds with tact, diplomacy, respect, and composure when dealing with others.u003c/liu003enu003cliu003ePromotes the spirit and essence of the Schoolu0026rsquo;s Vision, Mission, Values, and Key Strategies through both verbal and written communication.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003cemu003eu003cstrongu003eTeamwork and Collaboration:u003c/strongu003eu003c/emu003eu003c/pu003enu003culu003enu003cliu003eCooperates with others toward the achievement of common goals.u003c/liu003enu003cliu003eSeeks consensus and win-win solutions to problems and conflicts.u003c/liu003enu003cliu003eContributes actively and participates fully in team initiatives.u003c/liu003enu003cliu003ePuts the success of the team above own interests.u003c/liu003enu003cliu003eBuilds and maintains constructive work relationships.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003cemu003eu003cstrongu003eResponsive to Change:u003c/strongu003eu003c/emu003eu003c/pu003enu003culu003enu003cliu003eSupports changes in the work environment.u003c/liu003enu003cliu003eDisplays a proactive, problem-solving approach toward work.u003c/liu003enu003cliu003eCommitted to life-long learning by continuously increasing skills, knowledge, and effectiveness.u003c/liu003enu003cliu003eActively seeks and initiates creative and innovative solutions.u003c/liu003enu003cliu003eExercises sound, accurate, and informed independent judgment when needed.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003cemu003eu003cstrongu003eQuality-Driven and Accountable:u003c/strongu003eu003c/emu003eu003c/pu003enu003culu003enu003cliu003eResults-oriented and committed to quality through continuous process improvement.u003c/liu003enu003cliu003eEliminates ineffective activities and closes performance gaps.u003c/liu003enu003cliu003eAnticipates and responds to customer needs.u003c/liu003enu003cliu003eMonitors own performance, accept responsibility for actions, and actively seeks feedback.u003c/liu003enu003cliu003eMeets deadlines and completes projects and activities in a professional, timely manner.u003c/liu003enu003cliu003eSeeks opportunities to increase productivity and/or reduce costs while maintaining the highest quality standards (fiscally responsible).u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eu0026nbsp;u003c/strongu003eu003cemu003eu003cstrongu003eSupport of Vision, Mission, Values, Key Strategies:u003c/strongu003eu003c/emu003eu003c/pu003enu003culu003enu003cliu003eSupports and models the Schoolu0026rsquo;s Values of social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism, and collaboration.u003c/liu003enu003cliu003eArticulates the Schoolu0026rsquo;s Vision, Mission, and Key Strategies in a way to educate others.u003c/liu003enu003cliu003eDemonstrates active commitment in advancing the Schoolu0026rsquo;s Vision, Mission, and Key Strategies.u003c/liu003enu003cliu003eExhibits personal integrity, honesty, zeal, and compassion.u003c/liu003enu003cliu003eAligns work processes to advance the Schoolu0026rsquo;s strategic plan and key strategies.u003c/liu003enu003c/ulu003enu003cpu003eu0026nbsp;u003c/pu003enu003cpu003eu003cstrongu003eEqual Opportunity Employeru003c/strongu003eu003c/pu003enu003cpu003eu003cemu003eIt is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law. u003c/emu003eu003c/pu003enu003cpu003eu003cemu003eu0026nbsp;u003c/emu003eu003cemu003eAs part of Adleru0027s equal employment opportunity policy, Adler will also take affirmative actionu0026nbsp;to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.u003c/emu003eu003c/pu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-01-06T23:49:31.892Z,InternalPostedDate:null},{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-01-06T23:49:31.892Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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