Executive Director Head of Card Acquisition Channel Strategy

Profile

Executive Director – Head of Card Acquisition Channel Strategy','200027736','!*!Executive

Director – Head of Card Acquisition Channel Strategy

 

The Head of Card Acquisition Channel Strategy

is a senior leadership position within the Card Acquisition Center of

Excellence that will lead our customer acquisition channel strategy for all

Card products across both owned and paid channels.  This includes Chase digital channels

(chase.com, mobile, email, SEO), “Refer-A-Friend,” 3rd party

marketplaces/affiliates, paid search, direct mail and on property.  Additionally, this role will partner with our

Co-brand team to optimize acquisition strategies across co-brand partner

channels.  This is a highly visible

position that will work in a dynamic, fast paced, collaborative environment to

develop and drive breakthrough marketing strategies to deliver profitable

growth.  This position will report to the

Head of Card Acquisitions and lead a team of ~25 marketing professionals.

 

Key responsibilities include:

Develop and

deliver innovative growth strategies within Chase owned channels (digital and

offline) –  e.g. enhanced shopping

experiences, personalization strategies, improved navigation, test and learn

initiatives, simplified origination customer journeys   Optimize

strategies within paid channels (e.g. marketplaces, paid search, paid display)

to deliver growth with target segmentsLead exploration

of new channels to reach new consumer segments and drive incremental growthSet holistic

cross-channel strategy to optimize channel mix and ensure effective reach for

target segments Partner with

Product GM teams to develop and execute product specific marketing strategies

across channelsSet prioritization

of new initiatives and strategy changes across channels to ensure maximum value

creationClosely monitor

the competitive landscape and leverage insights/best practices to inform

channel strategy

','!*!Qualifications:

10-15 years of marketing

and strategy experience – with focus on credit card and/or consumer lending

productsExperience leading

customer acquisition channel strategy across both digital and offline channelsExperience

developing innovative growth strategies within digital channels to optimize

funnel conversionExperience leading

initiatives to optimize acquisition strategies within paid channelsStrategic marketer

with the ability to set broad vision and drive executionInnovative,

problem solver with experience solving complex challengesExcellent

analytical acumen and strong understanding of the financial drivers for credit

card products Excellent people

leader with experience leading and developing large teamsAbility to develop

strong working relationships with senior level cross-functional teamsAbility to manage

multiple priorities in a highly dynamic environment Highly effective

communicator (both written and oral) with ability to influence executive

audiencesBachelor's degree

required, MBA preferred

','JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.','Product Development','US-DE-Wilmington-Three Christina Center / 52379','','CONSUMER & COMMUNITY BANKING','Full-time','Standard','Day Job','','JPMorgan Chase','JPMorgan Chase','Executive Director – Head of Card Acquisition Channel Strategy

Company info

JPMorgan Chase & Co,
Website : http://www.jpmorganchase.com